8 Comments
Jan 21, 2023Liked by Steve Maurer

Great article, Steve! I like what I believe was Clayton Makepeace's method as a roadmap: Tell them what you are going to be "talking" about, talk about it, then recap what you talked about. If everything " talked about comes up in a subhead, but in a way to bring attention to it such as a sentence from that part that piques their interest, the reader will read on to learn what thats about. Then the recap brings it all together, they have reached their destination, hence the roadmap.

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Clayton was a master, for sure. Thanks for sharing!

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Jan 17, 2023Liked by Steve Maurer

Great article, Steve and Reginald.

Love the clever play on phrase. I shall endeavor to never be goldfished.

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author

Blub! Glad you enjoyed it. Reggies says Hi. ;)

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Jan 16, 2023Liked by Steve Maurer

Words to live by Steve: When going for the gold, make sure you don't get goldfished! The write food fixes both attention and retention. Noe it's time for my NAP.

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Nap good, very good. ;)

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Another great article. Never got goldfished, not even for a second

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Thank you! I'll let Reggie know. :)

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