"If you can connect with the audience emotionally, that's potent storytelling." - Travis Knight- American animator, producer, director ... and former rapper.
I'm not yet there writing copy for B2B; however, when I am, I will be prepared. These formats give me a big step up to do things right from the beginning. Thanks!
I'm not yet there writing copy for B2B; however, when I am, I will be prepared. These formats give me a big step up to do things right from the beginning. Thanks!
Good insights here Steve. Thank you for sharing. Stories help you remember, like the bug on the windshield.
Excellent article, Steve....a real keeper.... but I think bugs STICK to a windshield, not SLICK to it. :)
I love this insightful breakdown. Your guidelines are very helpful to bring in the right results.
Thank you! Proud of what you're doing, too.